My
Favorite Internet Marketing Tools and Resources
These are the tools
and resources that build my business.
I use them daily
because they’re awesome, they work and they make my life a whole lot
simpler.
1. Hootsuite. Hootsuite is my right hand. Busy business owners and entrepreneurs need this tool. I use the paid version and it is worth every penny! Hootsuite is a Social Media Management System or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. http://hootsuite.com
2. IFTTT . If this then that is a great tool and it saves you time by doing repetitive things that you don't have time to do. It is a free web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. http://ifttt.com
3.
Blog/Website – I highly
recommend Blogger for
your Blog, as it is FREE, flexible, powerful and it is easy to use and has
lots of options. I have my personal website thru GoDaddy. I
like it because the Website Builder is easy to use for all. If you choose
to set up a website with GoDaddy or purchase URL's use my
code WOWdcruzan and get 35% discount :)
4. Email Account - I recommend a Gmail account as it is
connected with Google+, You Tube, Blogger and Google Drive which makes all of your
content flow together easier. If you have a website, definitely get a .com email and connect/forward it to your gmail.
5. Auto Responder - This is a system used by marketers and webmasters. It sends out large amounts of emails to people that have opted into you and want to receive information from you. You drip (send out) emails to them about your business, daily, weekly or whenever you schedule them. This keeps the people on your list updated on what you are doing and what is happening in your business. I highly recommend Get Response as it is only $15 per month and comes packed with tons of goodies!
5. Auto Responder - This is a system used by marketers and webmasters. It sends out large amounts of emails to people that have opted into you and want to receive information from you. You drip (send out) emails to them about your business, daily, weekly or whenever you schedule them. This keeps the people on your list updated on what you are doing and what is happening in your business. I highly recommend Get Response as it is only $15 per month and comes packed with tons of goodies!
6. Facebook - Facebook is the BIG DADDY in Social
Media. It's #1 !! There are more than 600 million active users and
50% of the active users log on everyday! You need to have a Facebook
Profile and a Facebook Fan Page. Click HERE
to create a FB Fan Page.
7. Google+ - Google+ is the 3rd largest search engine
site there is! Set up a page, this is a huge source of contacts waiting
to be accessed. Here is a video on how to set it up and some basic
training.
8. YouTube - You Tube is the #2 Search Engine in the
world!
There are four
core, very human reasons why we are drawn to videos:
- Our brains make us pay attention to faces
- The simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content
- The body language of emotions is an appealing and we naturally love to share
- Another trait that runs deep is the power of peripheral motion, seeing people move and talk makes us watch and listen.
Making videos for
marketing will really help your marketing as it shows the real you to your
prospects.
Click HERE
to find your You Tube account if you have never been there before.
Are You Making
Videos Yet? Click HERE to find out WHY you should be.
Click HERE for
some great tips on making videos.
Click HERE to
learn How to Share Your Videos on Social Media sites.
9. Pinterest - Pinterest has 70 million users as of
last year, I am sure there are many many more users in one year!
Pinterest is visual and you add pics with text below them by creating
specific boards for the images. It is a great marketing tool! Click
HERE
to see why you should have a Pinterest account and how to get started!
10. Linked In - There are 225 million users and
LinkedIn reaches over 200 countries.
- There are 1.5 million LinkedIn user groups. You can join an existing group or start your own. By doing either one of these things, you have the opportunity to build your business connections, expand your knowledge, ask questions, get help, sell yourself and more.
- Search Engine Reputation Management (SERM) – Google gives LinkedIn company and personal profiles high authority and generally ranks them well for queries that include a company name, brand or employee’s name.
- It’s the largest professional networking site in the world.
Click HERE for
a video on why to use LinkedIn.
11. Twitter - There are about a billion users on Twitter, 320 Million active users and 500 million Tweets are sent per day! That is something you want to take advantage of!
Reasons to use
Twitter: (click for video)
- Connecting with others
- Branding
- Feedback on you and your company/product.
- Marketing your brand/company etc.
- Twitter is Viral. Your tweets get re-tweeted by many users sending your info all over the place.
- Seeing what competitors are doing, it you follow your competitors you can see what is working for them.
- Increased Sales - Twitter is so big that many people see your opportunity and if they like it they share it with other for you!
- Loyalty - once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time.
- It's Easy to Use - I have all of my Social Media sites connected to Twitter so I actually do not have to manually post to it, it is automated so when I post to FB or Pinterest, the posts automatically go to Twitter! How cool is that?
12. Instagram - As more and more people are using their phones to engage in social media, IG becomes much more important. 100% of the content you post will be seen by your followers, there is no way to block it from the newsfeed and you will bet 58 times more engagement per follower than any other social media site.
- A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.
- A hashtag looks something like this: #SimpleFreedom or #DannaCruzan
- Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+.
- Anyone sharing content on a relevant topic can add the hashtag label to their message. Others searching for that topic, can search for that label to find other messages on that same social media platform.
These are the tools
that I use daily in my online business to create a presence online, build a
follow up list, present my offers and generate sales both on social networks
like facebook and on the Internet at large.
If you’re building
an internet marketing business, you’ll need GOOD tools.
If you’re new, you
do NOT need all of them, but you do need some of them.
Feel free to click
around and review all these resources.
VERY NEW AND LOST?
If you don’t really
know where to start or which tools and resources you truly need versus which
you can wait on and add later, simply shoot me a private message on my facebook page here and I’ll be
happy to help you out.
Danna Cruzan
Founder and CEO of Alpha One Innovations, Photographer, Social Media Strategist, Wolf Handler,
Wife, Mother, Grandmother
No comments:
Post a Comment