Ways To Build Trust With Your Audience To Command Sales

We all know that people do business with people they know, like and trust. 
Therefore one of our goals should be to develop abiding trust in our 
relationships with our prospects and customers. Doing this can transform 
your prospects to loyal customers, and customers to power-sales referral. 

Here are examples. 

When the rock band Radiohead released its most recent album online, it trusted 
fans to decide how much to pay. The band generated more revenue for that 
one album than for all its previous releases. 

The University of Michigan Health System(UMHS) risked legal liability by
encouraging its doctors to apologize when they made mistakes. 
Trusting that patient would be forgiving paid off for UMHS. The number of 
malpractice suits fee, so much so that other providers are taking the same approach. 

These are steps to building trust with your audience. 

1. Be Honest 

Whenever we create content, we have to showcase the truth at all times. 
Being honest demonstrates integrity, and thus goes a long way to establish 
cordial relationship with your prospects. One way to lose trust is to 
over-promise. In our quest to stand out from the competition, we don't want 
to risk having the customer feel that we have under-delivered. What about 
honestly stating what are strengths are .. and what our strengths aren't? 


2. Be Kind 

We can be kind to our audiences by sharing things of value to them. Instead 
of always sell,sell,selling, how about we set a strategic goal that- whenever 
possible- we will create pieces that are genuinely helpful to our audience? 


3. Be Courageous In the Face Of Bad News 
Be courageous in addressing the tough stuff. When we are tempted to avoid 
an issue posed by our prospects that criticizes us, or to make excuses, we 
tend to leave a finger print of bad image. This consequently affects our 
relationship with them thus affecting sales. During "bad" situations, try and 
face it squarely. This is what courageously honest people do. And human 
beings are deeply attracted to courageous honesty. Let's apologize and do 
everything we can to make things right all the time. 


In a nutshell, listening to your audience and going a little out of your way to 
do something small can go a long way. Like when a flight attendant who 
overhears it's a customer's birthday and makes a public announcement, 
the extra effort show to both the subject and the entire world that you care. 
Don't only be sales-conscious, but also try to demonstrate good ethics to 
your prospects and customers to show that they are important. 


I hope this has been helpful. 

Thanks,

Danna

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